2023

Trippin.com: Travel App Information Architecture & User Flow Design

Mock competitor to Booking.com

Client /

University of Texas McCombs School of business

This project focused on analyzing Booking.com’s site architecture and creating an improved travel app concept—Trippin.com—with a user-centered, streamlined experience. The goal was to enhance usability, reduce user effort, and integrate modern features like AI trip planning.

My Role:
Competitor Analysis
Sitemap Design
Information Architecture (IA) Mapping
User Flow Design
Concept Development